Heather began working on P&A SEO in November 2022, which resulted in a rapid increase in traffic. The company aimed to move away from an outdated and restrictive website provider. Heather provided consultation on UX & Design and site migration, as well as improving the ranking of key “money” focus keywords for the law firm. This included boosting the position of the valuable “sexual harassment attorney NYC” keywords from positions 8-9 to positions 0-3 and increasing the Site Health score from 82% to 92%. These efforts also led to a rise in relevant search traffic.
