Heather worked with East + West Yoga and helped triple their WordPress traffic and conversions. Heather achieved this by using page speed plugins and on-page SEO with WordPress plugins, incorporating technical website and content SEO. Heather also provided consulting services, revamping their Google Ads strategy to align with their SEO efforts, and providing hands-on management. Additionally, she optimized their YouTube account. As a result of these efforts, the company received an offer to buy after being on the market for 5 years.