Growth Marketing Portfolio

Explore my latest achievements and innovations in my Portfolio Showcase.

SEM Development

Skyline Window Coverings experienced a major drop in rankings, organic visibility, and conversions following the March 2024 Core Update and Helpful Content System release, largely due to duplicate content, sluggish page speed, broken links, and indexing bloat that prevented key product and location pages from performing. A nine-month SEO engagement valued at $2,500/month ($22,500 total) was structured into content strategy, on-page SEO, technical SEO (including URL restructuring and Core Web Vitals fixes), and link building/citations management, all tied to high-intent keyword targeting verified through SEMrush tracking. The campaign restored visibility and significantly improved results, including quadrupled appointment conversions and a +375% rise in AR conversion rate, while improving user engagement and lead quality through UX-focused changes. 

 

 

SEM Development

East+West Yoga partnered with me after five years of struggling to sell the business due to inconsistent enrollment and weak online visibility. Over a 6-month engagement valued at $20,000, I executed a full-funnel SEO and acquisition strategy encompassing content strategy, on-page SEO, page speed and URL restructuring, link building, and YouTube optimization, along with high-intent Google Ads alignment. We focused on intent-driven keyword targeting around “yoga teacher training,” “250-hour yoga certification,” and location-based qualifiers—then reinforced keyword clusters across landing pages, YouTube content, and optimized metadata. As technical SEO improvements increased crawl efficiency and performance, traffic rose significantly, and conversions tripled from teacher-training prospects—ultimately unlocking the company’s first strong acquisition opportunity after half a decade on the market.

This digital performance transformation not only drove large jumps in organic sessions and Google Analytics-tracked conversions but also lifted rankings for primary and competitive program keywords, helping YouTube videos surge in watch time and search visibility. By uniting SEO with conversion-optimized paid search, East+West established a sustainable pipeline of high-intent applicants—directly contributing to the successful sale of the company.

 

 

SEO Development

Over a focused six-month engagement, Swan Land Company partnered with me on a technical and content-led SEO transformation designed around content strategy, on-page SEO, page speed, URL restructuring, internal link building, video schema, and highly targeted Google Business Profile optimization and media post calendaring. By rebuilding metadata and topical architecture around high-value regional real-estate keywords—paired with structured data enhancements for property tours and ranch listings—we quadrupled organic keyword visibility and drove a massive leap in inquiries and engagement. Google Search Console data confirmed record traffic increases, with clicks rising from 17.2K to 42.9K (+149%) and impressions from 578K to 1.39M (+140%), marking the strongest search performance in the company’s 10-year history.

This surge directly fueled a 4× increase in lead conversions, amplified by breakthrough visibility milestones like the $73M Sheep Creek Canyon Ranch listing and the headline-dominating Pathfinder Ranch—$80,000,000 and 916+ acres, touted as “larger than Rhode Island”—which reached “Sale Pending” after becoming the most-viewed property ever on the website. The SEO improvements also drove more media inquiries than any prior period, strengthening Swan Land Company’s authority in the luxury western real-estate market and proving how technical SEO, content precision, and strategic digital promotion can influence real-world multimillion-dollar transactions.

 

SEO Development

Heather worked with RE/MAX Real Estate to boost their online visibility in a competitive market. She successfully secured first-page Google rankings for targeted keywords, leading to a $280,000 increase in new location SEO sales. This case demonstrates Heather’s expertise in refining SEO strategies and driving measurable increases in organic traffic within the real estate sector.

 
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