Social Commerce

Jawsbanana does social commerce and utilizes social media to support social interaction and user contributions to assist in the online buying and selling of your branded products and services.

The term social commerce was introduced by Yahoo! in November 2005 to describe a set of online collaborative shopping tools such as user ratings and other content-sharing of online product information and advice.

The social commerce concept was developed “to get advice from trusted individuals, find goods and services and then purchase them“. Social networks that spread this advice have been found to increase the customer’s trust in one retailer over another.

Jawsbanana uses Social Commerce to assist companies in achieving the following purposes:

First: to help your company engage customers with your brands according to the customers’ social behaviors.

Second: to provide an incentive for customers to return to your website.

Third: to provide customers with a platform to talk about your brand.

Fourth: to provide all the information customers need to research, compare, and ultimately choose you over your competitor, thus purchasing from you and not others.

Today, the range of social commerce has been expanded to include social media tools and content used in the context of e-commerce. Examples of social commerce include customer ratings and reviews, user recommendations and referrals, sharing the act of shopping online, community, social media optimization, and social advertising. Contact Jawsbanana for pricing.